Van Cleef & Arpels is always the favorite top brand of jewelry by aristocrats and celebrities worldwide. Creation of this brand comes from a true love story. In its hundred years of history, it has been the witness of the love legends for millions of people. Estelle Arpels and Alfred Van Cleef, founders of this brand, got married in 1896. Full of passion for jewelry, faithful love for each other and pursuit for perfection in terms of jewelry, they created Van Cleef & Arpels. In 1906, they opened their first boutique at the Place Vendôme in the central of Paris.